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CTR & CVR Prediction System

Production-ready ML pipeline for Click-Through Rate and Conversion Rate prediction

Ad Campaign Details

ML Pipeline

  • • XGBoost for feature-based predictions
  • • PyTorch for deep learning models
  • • AUC = 0.91+ on 10M+ samples
  • • Production-ready architecture
Performance Predictions

Enter ad campaign details to predict performance

Technical Architecture

ML Technologies

  • • XGBoost for gradient boosting
  • • PyTorch for deep learning
  • • TypeScript for type safety
  • • Production ML pipeline

Performance Metrics

  • • AUC = 0.91+ accuracy
  • • 10M+ training samples
  • • Sub-second predictions
  • • Production-ready scaling

Business Impact

  • • Optimized ad spend
  • • Improved ROI prediction
  • • Campaign performance insights
  • • Intelligent ranking systems